What is a Spotlight tag?

What is a floodlight counter tag?

The Floodlight Counter tag allows you to count the number of times that users have visited a web page after those users have seen or clicked on one of your ads.

How do you use Floodlight tags?

Create Floodlight activities

  1. From an advertiser, click Floodlight > Activities.
  2. Click New.
  3. Name your Floodlight activity.
  4. (Optional) Select Play install tracking if you’re using the Floodlight activity to track app installs from Google Play.
  5. Enter the URL where you plan to add the tag in the Expected URL.

How does Google Tag Manager implement floodlight tags?

Create a Floodlight activity in Search Ads 360

  1. Navigate to an advertiser. …
  2. In the left navigation panel, click Advertiser settings. …
  3. Click the Floodlight▼ tab and select Floodlight activities.
  4. Click the + Floodlight activity button, which appears just below the tab.
  5. Name the Floodlight activity.

Why do you need floodlight tags?

A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site.

What is the difference between a floodlight and a pixel?

Pixels (sometimes called floodlight tags) are a snippet of code placed on a website that is used to track user behavior throughout the flow of the website. A pixel is different from a UTM code because it can track a specific EVENT or ACTION such as a form completion, online order, site visit, etc.

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What does a floodlight pixel do?

Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.

What happens when auto tagging is enabled?

Auto-tagging is a required feature, which when used with Google Ads conversion tracking or Google Analytics, allows you to see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.

How do I know if my Floodlight tag is fired?

Confirm Floodlight activity is active

Navigate to your Advertiser > Floodlight activities. Verify that your activity’s status is active and check the “Impressions yesterday” and “Average impressions last 7 days” columns to see if the activity’s Floodlight tag has been implemented.

What are custom floodlight variables?

Custom Floodlight variables enable you to capture information beyond the basics (visits and revenue) that you can collect with standard parameters in your tags. Custom variables use the (case sensitive) keys u1 , u2 , and so on, and can take any values that you choose to pass to them.