What is required to track mobile conversion using Floodlight tags?

What is Floodlight conversion tracking?

Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser.

How do I set up Floodlight tracking?

Create Floodlight activities

  1. From an advertiser, click Floodlight > Activities.
  2. Click New.
  3. Name your Floodlight activity.
  4. (Optional) Select Play install tracking if you’re using the Floodlight activity to track app installs from Google Play.
  5. Enter the URL where you plan to add the tag in the Expected URL.

How do I track my conversion app?

How to track Android app installs (from Google Play)

  1. Sign in to your Google Ads account.
  2. Click the tools icon. …
  3. Under the section labeled “Measurement” click Conversions.
  4. Click the plus button .
  5. Select App from the list of conversion types.
  6. Select Google Play.
  7. Select Installs, and click Continue.

Why do you need floodlight tags?

A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site.

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How do I pull a floodlight report?

Click New Report and select Floodlight. Select the Floodlight configuration ID that you want to show data for in the report. This automatically adds all advertisers associated with that ID. Select the Floodlight activities to include in your report.

What is conversion linker tag?

The conversion linker tag automatically detects the ad click information in your conversion page URLs, and stores this information in first-party cookies on your domain for web pages, and passes the data in URLs for AMP pages.

How do you test a Floodlight tag?

Confirm Floodlight activity is active

Navigate to your Advertiser > Floodlight activities. Verify that your activity’s status is active, and check the “Impressions yesterday” and “Average impressions last 7 days” columns to see if the activity’s Floodlight tag has been implemented.

What do floodlight tags measure purchases?

What Floodlight tag measures purchases and revenue on a website? Correct Answer: Transaction.

What counts as a mobile conversion?

Conversion: Definition. An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

What are the three types of app conversion events?

For select accounts: “Engaged-view conversions”, “clicks”, and “engagements”(use these to measure conversions for video ads in your app campaigns)